Business Intelligence (BI)

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

This week digital measurement leader comScore said it had joined with the Coalition for Innovative Media Measurement (CIMM) to expand a cross-platform measurement service that provides a continuous view and measurement of media suage across TV, radio, desktop, smartphone and mobile.

San Francisco – More than 70% of time on responsive web design (RWD) is spent on the back end in areas such as integration and infrastructure. According to a new report from Moovweb and Forrester Research, 63% of 146 surveyed U.S. companies using RWD today believe that this technique is not suitable for long-term use, suggesting that RWD is largely viewed as a short-term, tactical approach to enterprise mobility.

When it comes to meeting consumer expectations, the stakes for retailers have never been higher. Digital age consumers are more discerning, have high expectations for the quality of product information and use technology in a variety of ways to make educated purchasing decisions. They use search engines to get more information about a product or brand. They comparison-shop online. They visit manufacturers’ websites. They read online endorsements, reviews and recommendations.

Whirlpool reported record earnings in 2013 for the full-year and three months ended Dec. 31, with net earnings more than doubling over 2012.

The company reported net earnings of $827 million compared with last year’s $401 million. Additionally, fourth-quarter earnings of $181 million were 48.4% above year-ago figures.

Overall, net sales for the appliance manufacturer were $18.8 billion for the year — a 3.5% improvement — and $5.09 billion for the quarter, up 6.2% year-over-year.

Washington, D.C. - As a result of softer same-store sales and customer traffic levels, the National Restaurant Association's Restaurant Performance Index (RPI) registered a moderate decline in December 2013. The RPI, a monthly composite index that tracks the health of and outlook for the U.S. restaurant industry, stood at 100.5 in December, down 0.6% from November and the first decline in three months.  

Las Vegas – The new MicroStrategy Analytics app for iPad allows users to get an optimized mobile view of their organizations’ analytical insights, while the MicroStrategy Analytics app enables users to connect to their analytics applications, and securely browse through project folders of grids, graphs, visual insights, visualizations and dashboards.

Montreal, Quebec – LightSpeed has unveiled LightSpeed Web Store for Cloud, giving retailers a single web-based system for managing sales, inventory and customers both in-store and online. The inventory-centric solution empowers brick-and-mortar retailers to manage their business across all channels, from any device.

New York -- Record levels of engagement helped Facebook grow revenue in its fourth quarter, ended December 31, by 63% to nearly $2.59 billion. Full year revenues advanced 55% to nearly $7.9 billion.

Net income increased 116% to $1.13 billion, from $523 million, or three cents a share.