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Survey: Marketers use basic cross-channel attribution
San Francisco - Only one-in-nine marketers use advanced cross-channel attribution methods, and among those using attribution, 28% still use single click methods. According to a new survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe performed by Forrester Consulting for predictive marketing software provider Kenshoo, advanced marketers use sophisticated multi-touch attribution models to inform a broad array of strategic and tactical decisions in more detail and with more speed.
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Supervalu confirms second data breach
Just a little more than a month after Supervalu announced a data breach, the company has confirmed a second malware attack on its payment systems.
On Aug. 14, Supervalu announced that it had experienced a criminal intrusion into the portion of its computer network that processes payment card transactions at some of its retail food stores, including some of its associated stand-alone liquor stores, but not including its Save-A-Lot stores.