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OfficeMax segments customers with Monetate LivePredict
Naperville, Ill. – OfficeMax is speeding up the process of customer segmentation with Monetate LivePredict, an automated segment discovery product designed to automatically identify valuable customer segments and their attributes. Using LivePreict, OfficeMax intends to identify, at the brand and campaign levels, highest and lowest-performing segments.
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More drama at J.C. Penney
In one of the stranger situations in retail right now, J.C. Penney is defending itself against charges by activist investor Bill Ackman that it’s not moving fast enough to hire a full time CEO and remedy a situation that Ackman created when the guy he picked nearly destroyed the company.