Walnut Creek, Calif. – Retailers are most likely to use data for planning, but a majority of retailers do not have a long-term enterprise business intelligence (BI) strategy in place that meets their needs. According to a new study from RSR Research, “Retail Analytics Moves to the Frontline,” 57% of retailers think planning and executing more effectively is a top use of data, followed by managing customer relationships (47%) and reporting results of business activities (44%).
Marketers sent a record volume of email during the holidays and although overall open rates declined, the record level of email marketing activity produced transactions and sales growth, according to Experian Marketing Services.
New York -- Sears Canada Inc. has entered into an arrangement with IBM to have the supplier take over the work currently performed at three internal Sears customer contact centers. The outsourcing move will take place over the next nine months and affect 1,345 employees.
Lululemon planned to start 2014 with a new CEO and flat comparable store sales for the fourth quarter. Despite being on track to hit its numbers, however, a significant dip in traffic and sales in January has prompted the company to cut its fourth quarter forecast.
New York -- Big data discovery and data-sharing solution-provider 1010data said that Claire’s has chosen its cloud-based platform for big data discovery across its global businesses. 1010data allows Claire’s to integrate data from throughout its enterprise and provide a self-service analytical platform for users to derive data-driven insights and receive fast access to business results.
When specialty retail apparel chain Express issued its fourth quarter guidance in early December 2013, it anticipated a promotional holiday season as well as a slowdown in traffic after the Thanksgiving week. What the company encountered, however, was a drop in traffic that was even deeper than expected because consumers waited until much closer to Christmas to shop.
Big 5 Sporting Goods announced that their fourth-quarter sales results were affected by a lower demand year-over-year for firearms and ammunition products as well as a highly promotional retail holiday environment.
The company reported net sales of $248 million, an increase of 1.8% from $243.6 million for the prior-year quarter. Same-store sales decreased 0.5% for the quarter versus the prior year period.
