Artificial Intelligence

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Scentiments.com -- a family-owned, fragrance retail business with three brick-and-mortar locations and an e-commerce site -- is taking an innovative approach to online advertising. With the help of a new predictive remarketing solution, the Coconut Creek, Fla.-based company is reaching out to customers with personalized and targeted display ads on popular Internet sites, such as NYdailynews.com.

Retailers understand now, more than ever, if an e-commerce site experiences technical problems, online shoppers could easily make a purchase elsewhere. In response, companies are upping their game to detect and quickly fix web issues to keep shoppers satisfied and also bring in sales.

For example, online retailer New York City-based Bluefly.com once had an undetected outage on its site for 10 hours where customers could not add items to their shopping carts. The problem caused a big loss in revenue.