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Walmart.com using new search engine with semantic search technology; seeing 10% to 15% increase in completed purchases
Bentonville, Ark. -- Walmart announced a new search engine for Walmart.com. The new engine, named Polaris, was developed by a small team within @Wamart Labs, the research and technology hub for innovation at Walmart. It uses semantic search technology to anticipate the intent of a shopper's search to deliver highly relevant results for them.
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Supervalu selects customer segmentation software
TORONTO — Supervalu has agreed to use LoyaltyOne's Precima customer-centric analytics solution, to develop a multi-dimensional customer segmentation, LoyaltyOne announced.
Precima's multi-dimensional segmentation analysis will use customer data to help Supervalue better understand its customers and classify them in a way that translates into actionable insights, the company said. Those insights drive improvements with a goal of being more responsive to customer needs.