Leading European apparel retailer Primark is so confident its brand of fast fashion will appeal to American shoppers it has leased a 677,000-sq.-ft. distribution center to support its new stores opening this month.
The first Primark store opens on Sept. 10 in Boston and will be followed by a second opening in November at the King of Prussia mall in Philadelphia. Six additional openings are planned before year end in Burlington and Braintree, Mass., Danbury, Conn., Freehold, N.J., Willow Grove, Pa. and Staten Island.