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Disruptive Delivery: Amazon Strikes Again
You’ve got to hand it to Amazon.com. While consistently turning a profit has eluded Amazon for the past 18 years, the company has consistently taken a lead in disrupting retail. Whether it’s inventing e-commerce as a mainstream B2C transactional channel, taking a leading role in hosted cloud services with Amazon Web Services or helping to usher in the tablet era with Kindle e-readers, Amazon.com has never been afraid to do things in a way that alters how retail business is conducted.