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A CPG success story cut from stone
Driving sales with an established brand at multiple retail accounts is hard enough for the biggest consumer packaged goods companies. Creating a new brand in a nonexistent category is even more daunting as a pair of entrepreneurial family members discovered a decade ago when they launched the Granite Gold line of stone-care products. This is their story.
Two stone guys with no experience in consumer package goods or retail set out to conquer the world by trying to fit a square peg into a round hole.