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Walmart Canada selects DiJiPOP for digital shelf space monetization
Providence, R.I. -- DijiPOP, a leading provider of on-demand digital shopper marketing technology solutions, announced that Walmart Canada has selected the company to power the digital shelf space monetization efforts of its rapidly growing Walmart.ca online property.
As a complement to Walmart Canada’s current advertiser program, DiJiPOP’s technology will integrate deeply with Walmart Canada’s existing proprietary vendor portal, allowing Walmart.ca vendors to reserve premium shelf space.
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Wal-Mart de Mexico Q4 profit increases 14%
Mexico City -- Wal-Mart de Mexico SA reported Tuesday that profit for the fourth quarter increased 14%, citing newly acquired stores in Central America for the improved performance.
The Mexican unit of Wal-Mart Stores said that net income rose to $539 million in the fourth quarter, up from $474 million in the year-ago period.
Revenue rose 25% to $8.3 billion.
Walmex recently acquired stores in Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica.