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Rethinking the Middle
By Michael Dart, Todd Hooper and Jay Agarwal
Although it isn’t as sexy as luxury or as dramatic as discount, the space somewhere in between is heating up.
In fact, recent deal activity suggests that retailers that cater to both low- and high-income segments — those serving “the middle” — have tremendous potential.
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Perfect Timing
With approximately 95% of retail purchases still occurring in physical stores (according to the National Retail Federation), it has never been more important to find new ways to engage, and connect with, in-store shoppers. For The Finish Line, mobile point-of-sale was a critical component in its drive to enhance the customer’s shopping experience.
