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Assassin’s Creed kills Q3 comps at GameStop
Increased digital integration at GameStop is driving engagement with customers, but the delayed launch of a popular video game negatively impacted third quarter sales and made it hard for management to accurately forecast holiday sales.
The launch of Assassins Creed Unity got pushed back from a planned October launch and that proved a huge headwind for GamesStop which reported a 2.3% decline in same store sales for the quarter ended Nov. 1. Total sales for the company declined 0.7% to $2.11 billion.
