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AAFES engages with suppliers in new initiative
The Army and Air Force Exchange Service (AAFES) recently conducted a first-of-its-kind initiative designed to simplify the process of selling to the major retailer.
Working with the American Logistics Association, AAFES participated in the trade group’s 2015 Exchange Impact Workshop in Dallas. Led by AAFES Chief Merchandising Officer Ana Middleton, she and more than 50 AAFES representatives detailed the Exchanges’ go to market strategy to an audience comprised of manufacturers, brokers, distributors, and service providers.
