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L Brands meets Street in Q2
Columbus, Ohio — L Brands Inc. met Wall Street expectations with profit and revenue in the second quarter of fiscal 2015. Net income grew 7% to $202.48 million from $188.36 million the same period a year earlier.
The cost of goods sold rose at a slower rate than net sales, helping boost profits. Net sales grew 4% to $2.76 billion from $2.67 billion. Same-store sales rose 3% overall, with the Victoria’s Secret and Bath & Body Works banners both posting a 3% same-store sales lift.
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Survey: In-store experience matters
Stamford, Conn. — Even with the increasing influence of digital technology on retail habits, the in-store experience is important in all major purchase decisions, according to a new survey. The new Fourth Annual Major Consumer Purchase Study from Synchrony Financial shows that an overwhelming majority of shoppers buy in person.
At the same time, shoppers continue to carefully research major purchases of $500 or more, including financing options. While 80% of major purchase customers start with online research, most finish the deal inside a store.

