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Study: Luxury brands excel in holiday shipping
Luxury brands seems to be going the extra mile this holiday season. This is according to “2016 Holiday Shipping,” a report from Kurt Salmon, part of Accenture Strategy, that analyzed orders with 84 retailers across a broad range of categories on Black Friday and Cyber Monday 2016. The study analyzed online orders that were shipped to consumers, as well as those collected in-store, to measure shipping speed, accuracy and cost. -
Moving Beyond Millennials
For the past five years, retailers and millennials have been in a very one-sided relationship. Big budgets were spent to capture and engage with this highly sought-after group of consumers through intelligent advertising, a carefully curated social media presence, and viral marketing campaigns. And in true millennial fashion, the response was indifferent. But retailers, it’s no longer all about millennials.

