Sales & Marketing

Woburn, Mass. - Demandware on Monday announced that sunglass specialty retailer Solstice is taking its first step into the ecommerce arena by announcing the launch of its new online retail store www.solsticesunglasses.com built on the Demandware Commerce platform.

The new site mirrors the company’s upscale store design, combining clean sophisticated lines with the brands’ seasonal advertising campaigns. It offers more than 40 luxury, designer and sport sunglass brands,  with easy-to-navigate search options designed to make shopping easier.

New York - Macy’s has debuted a new environment for one of its signature businesses—women’s shoes—at its store in Oak Brook, Ill. The plan is for elements of the updated format to be implemented in additional locations going forward.

The revamp, designed by Charles Sparks + Company, Westchester, Ill., has a clean, modern look. It features “runway” fixtures, sweeping lines and monolithic linear shelving concepts. A semi-transparent screen-like segmentation of spaces allows trend statements to flow easily within the overall plan.

New York - Visits to the top 500 retail sites increased 13% on Black Friday, according to data from Experian Hitwise. For the sixth year in a row, Amazon was the top retail site receiving traffic on Black Friday. Walmart was the second most visited retail site, followed by Target. But Target’s visits increased 13% on versus 2009, representing the biggest increase among the top five sites. The top 20 retail sites accounted for 61% of all visits among the top 500 retail sites.

New York - The holiday shopping season got off to a positive if unspectacular start, according to preliminary results from the Black Friday weekend.  The number of people who shopped at stores and online between Thursday and Sunday was up 8.7% to 212 million shoppers, according to a National Retail Federation survey of 4,306 shoppers conducted by BIGresearch. The total amount spent during the four-day weekend reached an estimated $45 billion, with the average spending rising 6.4% to $365.34, the survey showed.