Sales & Marketing

Columbus, Ohio -- Limited Brands reported Thursday that its jumped 27% to $452.3 million in the fourth quarter, compared with $356.1 million in the year-ago period, on strong sales and healthy margins.

The parent to Victoria's Secret and Bath & Body Works previously announced that revenues for the quarter ended Jan. 29 rose 13% to $3.46 billion, beating Wall Street's estimate. Same-store sales increased 10%.

For the full year, net sales were $9.613 billion compared with net sales of $8.632 billion last year. Same-store sales rose 9%.

Members shopped Sam’s Club more often and spent more on each trip during the fourth quarter, propelling Sam’s to a 2.7% same-store sales increase, while operating profits were flat. The forecast for the first quarter calls for same-store sales to increase between 1% and 3%.

Salt Lake City -- Video interviewing solution-provider HireVue said Thursday that Nike has selected it to support its campus recruiting program, adding HireVue’s video interviewing platform to Nike’s recruiting process.

During Walmart’s fourth-quarter conference call, Walmart U.S. president and CEO Bill Simon said the company will pursue a four-point plan to improve its performance in existing stores. The first order of business -- and something Simon has talked about since he was appointed to his current position last summer -- is a renewed emphasis on everyday low prices, or EDLP.

Mooresville, N.C. -- Lowe’s reported a 39% increase in fiscal fourth-quarter earnings to $285 million, up from $205 million a year earlier.

Sales grew 3% in the latest quarter to $10.5 billion. Same-store sales rose 1.1%.

For fiscal 2010, net income grew to $2 billion, from $1.8 billion in fiscal 2009. Sales grew to $48.8 billion from $47.2 billion.

The company expects to open 25 to 30 stores in 2011.

On Feb. 17, Borders Group announced that it had retained Melville, N.Y.-based DJM Realty, a Gordon Bros. Group Co., to manage the disposition project of the 200 stores that would be shuttered as a result of the bookseller’s just-reported Chapter 11 bankruptcy filing.

Chain Store Age talked with Andy Graiser, co-president of DJM Realty, about the assignment, and how a better Borders might emerge from the process.

Tell me about the Borders assignment, including your timeline and strategy for disposition.

WOONSOCKET, R.I. — As expected, CVS/pharmacy officially has introduced a new line of store-brand products called Just the Basics, which is comprised of household essentials. As previously reported, the retailer unveiled plans to launch the new line during its 2010 analyst day in October.

The new product line, exclusively available at CVS/pharmacy, is comprised of nearly 100 items, and there are plans to expand the line going forward.

Cherry Hill, N.J. -- Philadelphia-based Pennsylvania Real Estate Investment Trust (PREIT) said that frozen yogurt purveyor Red Mango has opened at Cherry Hill Mall.

The 196-sq.-ft. Red Mango kiosk is located near Macy’s Court and is the company’s first in the region.