Sales & Marketing

Washington, D.C. -- Total spending on St. Patrick’s Day festivities is expected to hit $4.14 billion this, according to NRF’s 2011 St. Patrick’s Day Consumer Intentions and Actions survey, conducted by BIGresearch. The survey found that 52.4% of Americans will celebrate the Irish holiday, up from 45.2% last year and the most in the survey’s eight year history.

ORRVILLE, Ohio  -- The J. M. Smucker Company announced several executive appointments. Effective Aug. 16, Richard K. Smucker will become the sole CEO of the company.  Timothy P. Smucker will continue to serve the company as chairman of the board.

The board of directors also approved the following additional executive appointments and realignment of responsibilities effective May 1:

Tempe, Ariz. -- Incentives Advisors, which specializes in turning human resources departments into profit centers by identifying, administering and securing hiring-related government incentives, added Chipotle Mexican Grill to its customer roster. The company will deploy Incentives+ tax credit screening solution to make it easy to screen job candidates for over 100 federal, state, and local hiring credits.

New York City -- Skechers USA has sued Sears Holdings Corp, alleging that the chain was selling footwear that infringed on some of Skechers brands, including its toning Shape-ups line, Reuters reported.

"While we value our relationship with Sears, their actions are causing us tremendous damage, and we simply cannot let any company, let alone a company the size of Sears, infringe on our most valuable intellectual property," Philip Paccione, general counsel of Skechers, said.

DALLAS -- High-end apparel retailer Neiman Marcus has announced the launch of NMdaily, a fashion blog, which the company said will provide daily updates from "the front lines of the design world." 

"By producing a blog with a truly editorial point of view, we are creating a new and exciting online customer experience," said Wanda Gierhart, CMO Neiman Marcus Group. "NMdaily is central to our social media activities."

New York City -- Wakefern Food Corp., parent of the ShopRite supermarket chain, plans to introduce its PriceRite discount format in Maryland, opening a 37,000-sq.-ft. store in Woodlawn on March 13.

Wakefern operates 45 corporate PriceRite locations, which feature both private-label and national brands in a value format.

TORONTO -- Best Buy is partnering with Points International, which operates loyalty reward program management platform, www.points.com, to enable Reward Zone members the ability to exchange points between their Best Buy Reward Zone and their other participating loyalty program accounts as well as trade with other users via the Points.com loyalty marketplace.

Luxury and style take center stage at the new C&A Brazil flagship in Shopping Center Iguatemi, San Paulo, Brazil.

The design, by Chute Gerdeman Retail, Columbus, Ohio, creates an entirely new C&A brand expression, and elevates the in-store experience through luxurious material finishes, arresting visual presentation, iconic architecture, compelling brand messaging and unique customer services.