Sales & Marketing

Ann Arbor, Mich.  — Borders announced that it has expanded its partnership with Kobo, the maker of an e-reader that at $129.99 is about $10 to $20 less than the Kindle and Nook, respectively. The new partnership, according to Borders, with give customers access to new state-of-the-art free e-reading apps and e-reading technology; access to over 2.3 million books, newspapers and magazines; and a unique, industry-first social reading experience, positioning Borders as a strong competitor in the digital space.

NEW YORK  — Ann Inc., the parent company of Ann Taylor and Ann Taylor Loft stores, reported that for the fiscal first quarter of 2011, earnings per diluted share were 51 cents, compared with earnings per diluted share of 38 cents in the first quarter of 2010.

With the dust settled from Target’s first-quarter earnings announcement last week, it has become quite apparent the company would not be faring well were it not for the beneficial effects of the PFresh remodeling program and last fall’s introduction of 5% REDcard Rewards.

Sharp pricing on an expanded assortment of food and consumables is one way for Target to get customers to shop its stores more frequently, but this week saw the company break out another type of trip generator with the cover of its weekly ad featuring tee shirts and shorts at an opening price point of $3.

At that price, moms have pretty low expectations of quality. Cut and color matter more than the finish work on seams, since the clothes only need to last for a couple months until summer. The garments will be outgrown by next summer and the cycle repeats itself.

MOORESVILLE, N.C. — Lowe’s has announced plans to hire up to 300 information technology professionals, including 150 new positions. 

Lowe's reported that positions are now open across all IT professions, including business analysis, engineering, communications network, ecommerce, application development, program management and project management. The positiobns will be based at Lowe’s corporate headquarters in Mooresville, N.C.

ANN ARBOR, Mich.  — By now most consumers are at least somewhat familiar with the e-reader, namely Amazon's Kindle and Barnes & Noble's Nook, but there's another e-reader on the market and Borders is banking on the device to help boost its business.

CAMP HILL, Pa. — Rite Aid has appointed David Kelly as group VP construction, the retail pharmacy chain said Monday.

Kelly, who has worked in real estate and development for more than 25 years, will start work May 31 and will have overall responsibility for all store planning and construction services, in addition to having a role in various segmentation initiatives, including Wellness, value and co-branded Save-A-Lot/Rite Aid stores. He will report directly to SVP, CFO and chief administrative officer Frank Vitrano.

New York -- Apple on Sunday rolled out dedicated iPad stations in its stores nationwide. The iPads are positioned near products for customers to use as tools for comparision shopping and customer assistance. 

Apple's in-store iPads, which feature a special in-store app, are designed to answer questions from customers and keep them in the store. Customers can also tap a button for help and the photo of an available sales assistant pops up with a promise that he or she will be over shortly to help.