Sales & Marketing

SAN FRANCISCO— At an investor conference on Thursday, Gap CEO Glenn Murphy announced the company will close 200 of its 900 U.S. namesake stores even as it expands its outlet presence.

 While the company did not identify which stores will close, Gap said the 200 Gap brand closures over the next two years will be accompanied by a push to expand its Gap Outlet and Banana Republic factory chains.

In keeping with its renewed focus on EDLP, the average number of promotional pieces per market decreased to two in May compared with 2.8 the prior year, but the average number of pages increased to 40 compared with 30, according to the Chicago-based firm Market Track.

“The economic model of Outlet is the highest return on capital and is where customers gravitate," Gap CEO Glenn Murphy said at an investment conference in New York City, where he revealed the company will close 200 U.S. Gap stores and expand its outlet base.

But don’t expect the stores to be filled with last year’s castoffs.

"I don't want them bringing stripes in the stores if stripes are last year's idea,” Murphy said.

Indianapolis -- Lids Sports Group announced the acquisition of Buckeye Corner stores, which operates four stores in the Columbus, Ohio, area. The acquisition also includes Buckeye’s e-commerce website and a catalog business.

Terms of the acquisition were not disclosed.

Chicago -- A Friday report by the Quad City Business Journal said that 7-Eleven will rebrand its previously acquired 14-store Mother Hubbard chain into 7-Eleven stores.

After acquiring the Mother Hubbard’s stores in early 2010 from MHC Convenience LLC, 7-Eleven Inc. announced that it plans to rebrand all 14 stores and offer them for franchise. The sale involved 16 Mother Hubbard’s Cupboard stores, but two in Bettendorf, Iowa, are not currently slated for conversion.

New York City -- The Walt Disney Co. will open its first-ever Disney Baby store next year at the Americana in Glendale, Calif., the Los Angeles Times reported.

The company plans to open Disney Baby locations -- one on each coast -- to display the best of its new infant line, according to the report.

The stores will give Disney executives the opportunity to interact with the parents of newborns and refine product offerings that span infant apparel, nursery items and bath products.
 

NEW YORK— J.Crew Group reported that first-quarter revenues decreased 1% to $409.5  million and comparable company sales (which include same-store sales, direct sales and shipping and handling revenues) were down 3% compared with an increase of 16% for the same period last year.

Store sales decreased 3% to $281.2 million, with comparable-store sales decreasing 6%.  Comparable-store sales increased by 15% in the first quarter of fiscal 2010. 

All of the proposals voted on at Walmart’s shareholders’ meeting last Friday were defeated, but the official tally of results filed with the Securities and Exchange Commission last night revealed one proposal that drew a surprisingly large number of votes.