Sales & Marketing

New York City -- O'Neill Clothing, a surf, snow and youth lifestyle brand, will open a flagship in Santa Monica, Calif., on July 8.

Inspired by the oceanfront home of company founder Jack O'Neill's, the store is designed to offer an authentic environment to illustrate the brand’s lifestyle. Window displays showcase one-of-a-kind artwork from O'Neill employees and friends, and the interior is lined with various photography from past decades and current advertising campaigns.

Apple runs a really tight ship. That’s the takeaway of a recent Wall Street Journal article that used confidential Apple store training materials and interviews with current and former store associates to provide a behind-the-scenes look at the tech-giant’s store operations. Among the interesting details: Apple’s annual retail sales per square foot stand at an astounding $4,406.

Here are some other interesting insights from the article:

AMSTERDAM — Ahold has tapped retail veteran James McCann to serve in the newly created role of chief commercial development officer.

Washington, D.C. -- The National Retail Federation said Thursday that it is disappointed in the final debit card swipe-fee regulations set by the Federal Reserve.

Under the new rule, the current debit card swipe-fee rate of 1%-2% of each transaction will be replaced with a flat fee of not more than 21 cents per transaction for the nation’s largest banks -- substantially higher than the flat fee of up to 12 cents the Fed originally proposed in December 2010.

Sam’s Club is at it again this weekend. Attempting to persuade members to upgrade to the $100 Plus membership level by dangling the additional savings possible via the eValues program in front of them during a key seasonal sales occasion. The program is innovative and convenient in that money-saving offers are loaded directly onto members’ cards, but encouraging upgrade activity in the current economic climate is quite challenging, even when the immediate savings available via the eValues program more than offset the additional membership fee.

With sales experiencing the peaks and valleys of a slowly recovering economy, retailers are watching their customers even closer than ever.

According to a study by accounting and consulting firm BDO USO, LLP, New York City, retailers have been less concerned in 2011 about consumer confidence and spending and, instead, are more watchful of consumer demand and interest.

ST. PETERSBURG, Fla. — HSN announced that on Sept. 21 and 22 it will debut an exclusive collection from designer Adam Lippes.

Lippes Love ADAM collection will feature sleek button down blouses, modern wide-leg pants, printed dresses, fur-trimmed outerwear, embellished skirts and cropped jackets, HSN reported.

Bentonville, Ark. -- Wal-Mart Stores is cutting gas prices by 10-cents a gallon for three months to help consumers worried about their spending amid a sputtering economy and busy summer travel season. The chain said that customers visiting participating Murphy USA and Walmart gas stations in 18 states through Sept. 30 will receive a discount on all fuel, gas and diesel purchases when they use a reloadable Walmart gift card, Walmart MoneyCard or a Walmart credit card.