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Cabela’s appoints marketing and online chief
Sidney, Neb. -- Cabela’s announced that Scott K. Williams has been named executive VP and chief marketing and e-commerce officer.
Previously, Williams served as president of Fanatics, a vertically integrated online retailer of team and league licensed sports apparel and collectibles, which he joined in 2010. Prior to that, he was a corporate VP Wal-Mart Stores from 2006 to 2010. -
Macy’s and JCPenney top RSR report on digital advertising
MORRISVILLE, N.C. — Macy’s and JCPenney rank as the nation’s top “local” advertisers, according to a new report from RSR Research. The study, “The Local Approach: The State of Localized Advertising in Retail,” finds most major retailers are missing huge opportunities to drive store traffic through localized digital advertising campaigns.