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NEW names conference co-chairs
CHICAGO — Eva Kohn of Valassis Inc. and Subriana Pierce of Supervalu were named co-chairs of the Network of Executive Women CPG Retail Diversity Forum 2012 scheduled for March 6 to 8 in Dallas. The NEW Diversity Forum, formerly the Multicultural Workforce Conference, is the consumer products and retail industry’s leading diversity and inclusion event.
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BDO USA survey details retailers’ holiday marketing spend
Chicago -- Despite all of the hype surrounding mobile commerce, just 36% of chief marketing officers at retail companies have included mobile in their holiday marketing strategies this year, according to a recent BDO USA survey. And of the CMOs incorporating mobile, 84% say it accounts for less than 10% of their holiday marketing efforts. The findings are from the most recent edition of the BDO Retail Compass Survey of CMOs, which examined the opinions of 100 chief marketing officers at leading retailers located throughout the country.