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Sales & Marketing

  • CVS/pharmacy debuts mobile shopping platform for smartphones users

    Woonsocket, R.I. — Looking to stay on the cutting edge of mobile commerce, CVS/pharmacy has made the entire CVS.com catalog available to shoppers through its mobile site (m.cvs.com), so CVS/pharmacy customers easily can browse, order and buy products anywhere, anytime from their smartphones.

    In addition, the CVS Photo mobile site features fully-optimized print ordering and purchasing with easy checkout.

  • Lowe's has praise for the 'creator' customer

    MOORESVILLE, N.C. — During Lowe's annual conference Tuesday, SVP marketing and advertising Tom Lamb defined the company's target customer by first breaking down home improvement consumers into four distinct groups.

    Lowe's target, he said, is on the two largest spending groups, together called "creators."

  • JCPenney gets piece of Martha magic

    PLANO, Texas and NEW YORK — JCPenney is looking to capture its share of the Martha Stewart brand that has become synonymous with Kmart, by launching a strategic alliance with Martha Stewart Living Omnimedia to create a unique and comprehensive retail experience featuring Martha Stewart products, know-how and advice.

  • At Lowe's investor's conference, the focus is growth

    Mooresville, N.C. — At its annual conference in Mooresville, N.C., held Tuesday, Lowe's executives are prepared to talk growth and the transformation from retailer to a "home improvement company."

  • Sam's Club adds to chef brigade

    BENTONVILLE, Ark. — Sam's Club announced that Eddie Matney, Reinaldo Alfonso and Michael Vlasich have joined the company's Simply Delicious Chef Brigade, a team of all-star restaurant chefs who creatively use one ingredient in multiple dishes as inspiration for everyday cooking.

  • Dollar General donates $100K for Toys for Tots

    GOODLETTSVILLE, Tenn. — Dollar General announced that it is giving $100,000 to the U.S. Marine Corps Reserve Toys for Tots Foundation to support its efforts to provide toys to underprivileged children.

    "Dollar General is proud to support Toys for Tots this holiday season," said Rick Dreiling, Dollar General's chairman and CEO. "Our stores are happy to be a part of Toys for Tots' mission of bringing joy and excitement to children who might not otherwise have a gift to open on Christmas."

  • J.C. Penney acquires stake in Martha Stewart

    New York City -- J.C. Penney launched a strategic alliance with Martha Stewart Living Omnimedia to create a comprehensive retail experience featuring Martha Stewart products, know-how and advice.

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