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Sales & Marketing

  • Report: Shoppers seeking bargains for back-to-school needs

    Denver -- The majority of consumers are being budget-smart about back-to-school shopping. Not only are they seeking out the best prices, but they’re also shopping early – 48% of shoppers polled said they were beginning their shopping a month before the first bell rings, according to a back-to-school shopping report by ShopAtHome.com, the coupon search engine. The report, which tracks consumer search habits on the site, also shows that 42% of consumers will shop more generic brands than last year.

  • Mixed bag for retailers in July: Discounters shine, teen retailers disappoint

    NEW YORK — Many retailers reported better-than-expected results in July as warm weather and clearance sales drew shoppers into stores. Thomson Reuters reported that three-quarters of retailers reported results beat expectations. Costco Wholesale Corp., Target Corp., Limited Brands and Gap Inc. all reported gains above expectations.

  • Metro Group’s Real hypermarket chain deploys IBM couponing app

    Armonk, N.Y. -- Hypermarket chain Real, part of Metro Group, worked with IBM to launch a new electronic coupon system throughout its 320 German stores. This first-of-a-kind digital coupon system, developed with IBM Research scientists, enables consumers to use their mobile phones to find and redeem e-coupons as they shop in stores. It delivers a convenient and personalized service to shoppers, even if they left their paper coupons at home.

  • London calls Target to showcase brand promise

    To understand what makes Target cool look no further than the Olympics.

    Target doesn’t have any stores in London, the United Kingdom or Europe. Its first international stores won’t open until next year and those are located in Canada.

  • Two eateries join NewPark Mall

    Newark, Calif. -- NewPark Mall in Newark, Calif., announced the upcoming addition of two new food court eateries: Taqueria La Tita and Crepe Bar are slated to open in August. Taqueria La Tita will open in 613 sq. ft. and La Crepe will measure 666 sq. ft.

    NewPark Mall is anchored by Macy's, Sears, J.C. Penney and Burlington Coat Factory.
     

  • Ex-Walmart exec Fleming joins Jingit board

    Online shopper engagement firm Jingit named former Walmart head merchant John Fleming to their board of advisors this week and offered a view of his career and accomplishments at Walmart that isn’t likely to jive with the recollection of suppliers.

    “John pioneered countless initiatives throughout his stellar career at Walmart that took that brand to new heights in the market,” Jingit co-founder Joe Rogness said of Fleming.

  • Walgreens-Alliance Boots deal sealed; senior leaders join respective boards

    Deerfield, Ill. -- Walgreens and Alliance Boots on Thursday announced the completion of Walgreens initial investment in the strategic partnership following receipt of all required regulatory approvals.

    The Walgreens investment consists of approximately $4 billion in cash and 83.4 million shares of Walgreens common stock in exchange for a 45% equity stake in Alliance Boots. Walgreens has the option to proceed to a full combination in approximately three years’ time by acquiring the remaining 55% of Alliance Boots.

  • L'Oreal USA selects Clarabridge for social media listening initiative

    RESTON, Va. — Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

    The move will enable L'Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.

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