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Sales & Marketing

  • Study: Top retailers leave 73% of customer tweets unanswered

    Chicago -- E-commerce and digital marketing company Acquity Group announced Monday social media findings that revealed the vast majority of retailers don’t respond to customer tweets.
     
    The 2012 Brand eCommerce Audit evaluated Interbrand's 2012 Best Retail Brands on customer engagement across major digital channels, including big browser, social and mobile.
     

  • Another new online record, $5B in 5 days

    Reston, Va. — Survey results released Monday by comScore revealed that the most recent work-week saw four individual days eclipse $1 billion in spending, led by Green Monday with $1.275 billion.

    comScore, which has monitored holiday season retail e-commerce spending for the first 44 days of the November–December 2012 holiday season, reported that to date $33.8 billion has been spent online, marking a 13% increase versus the corresponding days last year.

  • MasterCard: Mid-season holiday spending growth slows

    Purchase, N.Y. -- A SpendingPulse report released Monday by MasterCard Advisors found that after a three-week recovery of retail spending growth that started two weeks after Superstorm Sandy and lasted through the week ending Dec. 1, a slowdown occurred in the week ending Dec. 8.  

    After a surge in growth in late November some key sectors such as Specialty Apparel slipped into negative growth in early December, according to the report.

  • Honeywell reinvents, expands scanner capabilities

    Fort Mill, S.C. — Honeywell has introduced a next generation scanner said to offer retailers improved label reading properties and increase checkstand throughput.

  • Staples COO Miles pursues new opportunity

    Boston-based private equity firm Berkshire Partners named Staples president and COO Mike Miles to the role of advisory director.

    Miles spent the past decade at Staples and his last day will be February 2, 2013. In his new capacity at Berkshire, Miles is tasked with sourcing new investment ideas and serving as an operating advisor to Berkshire’s portfolio of companies.

  • Former PepsiCo exec sees light at new firm

    Jeremy Cage was named CEO of the global LED lighting firm Lighting Science Group.

    Cage, 48, was selected to lead the company based on his experience in building major brands, his success in developing commercially-appealing technologies and bringing them to market, as well as his distinguished track record of strengthening business models and improving operational efficiencies, according to a statement by Lighting Science Group.

    Cage replaces Brad Knight, who served as interim CEO while the board worked with an executive search firm. Knight will continue to serve as COO.

  • Recall in Aisle 5! The Importance of Retailers’ Compliance With Consumer Product Safety Regulations

    The rapidly changing world of consumer product safety is increasingly fraught with pitfalls for both retailers and manufacturers. The U.S. Consumer Product Safety Improvement Act of 2008 (CPSIA) made several significant changes to the law by instituting more onerous reporting obligations, heavier fines for failing to report, and prohibiting the sale of a recalled product, just to name a few. But the news isn’t all bad.

  • Footwear founder donates book proceeds

    LOS ANGELES — Blake Mycoskie, founder of the Toms shoe brand, has donated 100% of the proceeds from his bestselling book “Start Something That Matters.”

    Mycoskie has established the Start Something That Matters Foundation with the book’s proceeds, approximately $300,000, to benefit social entrepreneurs and students around the world. The first three recipient organizations of the new fund are the Dell Social Innovation Challenge, Echoing Green and GOOD.is.

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