Sales & Marketing

Sherman Oaks, Calif. — American apparel brand Cherokee Inc. said Monday it has partnered with Chinese hypermarket chain RT Mart to launch an online Cherokee store on China’s largest e-commerce website, Tmall.com.

Cherokee will join Gap, Uniqlo, Adidas and Levi’s, who have each opened retail storefronts on Tmall.com.

The leading online source for auto repair information has received additional funding and deepened its relationship with Cars.com.

RepairPal, already a featured content partner on Cars.com's Web site, gives shoppers access to auto repair and maintenance estimates and advice for common problems from technicians which can result in a visit to a local auto parts retailer or a service department of a dealer or local repair shop.

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With nearly two out of three* consumers using mobile devices to research products and make purchases, the adaptation to this ever changing consumer shopping behavior is more crucial than ever. 

Purchase, N.Y. — MasterCard Advisors, a division of MasterCard, and analytics firm Mu Sigma announced a new partnership to develop analytic products toward solving business challenges such as acquiring customers and increasing customer loyalty.

As part of the partnership, MasterCard has acquired an equity stake in Mu Sigma. Additional terms of the deal were not disclosed.

 

Total U.S. Shopper Traffic in Retail Stores and Malls for January 2013

Retailers pushed to extend the high level of holiday shopping and foot traffic by promoting post-holiday specials and markdowns on seasonal merchandise in January. However, as expected, shopper traffic continued to drop off significantly after the end of the holiday season. 

Omaha, Neb. -- Apparel and home décor chain Gordmans announced Monday it has appointed Michael Morand as EVP and chief merchandising officer.

Morand has served as Gordmans' EVP planning, allocation and analysis since 2008. In his new position, he will lead the combined merchandising and planning team and drive the retailer’s continued expansion in both new and existing markets.

Underwriters Laboratories’ UL Environment division introduced an updated version of its EcoLogo to designate the sustainability of toys.

The EcoLogo is the first environmental toy standard developed with input from the Toy Industry Association (TIA), according to UL. It establishes a points-based model for the evaluation of performance, and recognizes manufacturers for sustainability leadership and innovation with the addition of a Platinum level certification for the highest achievement.