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Bon-Ton relaunches updated loyalty program
Milwaukee -- The Bon-Ton Stores announced that its “Your Rewards” loyalty program has been revamped and will be reintroduced beginning Feb. 15.
The new program will allow customers to begin earning rewards as soon as he or she $200 on their “Your Rewards” credit card at any of The Bon-Ton Stores seven nameplates, including Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers or online.
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Limited CEO named CEO of Lane Bryant
Suffern, N.Y. -- Ascena Retail Group announced that Linda Heasley has accepted the position of president and CEO of Lane Bryant effective Feb. 18. Heasley joins Lane Bryant division after six years as president and CEO of The Limited. (The Limited has announced a search for a new chief executive.)