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Catalina launches mobile ad solution for CPG brands
AUSTIN — Catalina has unveiled BuyerVision Mobile, the mobile ad solution for CPG brands with the ability to deliver personalized media based on in-store purchase history. Already influencing more than 230 million shoppers through the leading in-store media network, Catalina’s new offering delivers personalized mobile advertising to 70 million households.
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Saks launches updates website
New York -- Saks Fifth Avenue has redesigned the Saks.com homepage to include a longer, more fluid layout that more prominently highlights seasonal trends and most-wanted designers.
New features on Saks.com include large-scale photography, improved navigation, easier access to the editorial area and product pages.