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Adding Context
In open-air, context often trumps content
Expect no prophesying about the death of enclosed malls. The format is alive and well, and there are countless examples of thriving under-roof shopping centers around the country.
Still, there is no question that the open-air format has stolen mall thunder.
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H&M amping up U.S. expansion
New York -- Swedish fast-fashion powerhouse H&M is revving up its U.S. expansion. The retailer opened 40 stores in the United States in 2012, and hopes to open even more this year, according to a report in Women’s Wear Daily.
H&M, as previously reported, will open a 42,500-sq.-ft. flagship at 4 Times Square, in Manhattan, that will boost an enormous LED billboard signage display. The retailer will also open a store on Fifth Avenue at 48th Street that, at 57,000 sq.-ft., will be its largest in the world to date.
