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Target plays house at Grand Central Terminal
NEW YORK — Target isn’t letting any grass grow under its feet when it comes to the suddenly hot category of home goods and home furnishings. The discounter has installed a giant, two-story dollhouse — some 21 ft. high and occupying some 1,500 sq. ft. of space — smack in the middle of Vanderbuilt Hall in New York City’s Grand Central Station.
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Dillard’s leverages tech to get customer feedback
Chicago, Ill. — Dillard’s, a fashion apparel, cosmetics and home furnishings retailer, has selected OpinionLab to extend its omni-channel Voice of Customer program, including its digital, mobile and in-store experiences, with precise insight into what its customers want and need.
Dillard’s will leverage OpinionLab’s patented software to get customer feedback at all touchpoints and gain actionable insight into how to deliver the best experience to consumers wherever they engage, research and shop.