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Chobani adds Kellogg exec & advertising veteran to leadership mix
NEW BERLIN, N.Y. — Greek yogurt brand Chobani has appointed former Kellogg executive David Denholm as the company’s president and COO, effective July 29. The company has also appointed Peter McGuinness as chief marketing and brand officer, effective July 22.
The company will look to the two executive leaders to help it focus on growth strategies and capitalize on the momentum behind the brand, which reached more than $1 billion in sales since its launch in 2007.
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Report: Retailers must think differently about mobile commerce ROI
Boston – According to a new report from the Universal Commerce Innovation Exchange and Aite Group, “Strategies for Mobile Investments – Ensuring Success,” retailers need to think differently about how they achieve ROI from their mobile commerce strategies. This different mode of thinking includes: