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Belk Keeps Eyes on Omnichannel Loyalty Prize
Family is all about loyalty, and as a family-owned business, 301-store, Charlotte, N.C.-based Belk, Inc. makes an effort to maintain and reward loyalty from its customers. So when Belk reached its 125th anniversary this year, the retailer decided to launch a campaign that would reward loyal shoppers while also boosting its presence in channels such as mobile and social.
Prized customer engagement
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Shop.org: Online retailers prep for holidays early
Washington, D.C. – Many online retailers are starting or have started their holiday preparations early this year. According to Shop.org’s eHoliday survey conducted by Prosper Insights & Analytics, 74% of online retailers had started preparing for the 2013 holiday season by July of this year, and 51% plan to start their holiday promotions by Halloween.
