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Survey: Digital gift cards rising in popularity
Portland, Ore. -- Research conducted by InComm found that 67% of consumers surveyed have previously bought a gift card from an online website or mobile website/app, while 33% have not.
Respondents answered questions about their purchasing habits and their intentions for purchasing gift cards from websites and mobile devices – as well as digital cards specifically – this holiday season and beyond.
Highlights of the survey include: -
MasterCard: Electronics retailers record triple-digit growth on Thanksgiving
New York -- MasterCard Spending Pulse reported that U.S. electronics retailers hit the jackpot with their early Thanksgiving openings, recording triple- digit growth on Thanksgiving Day this year compared to 2012.
According to the November report, which tracks retail sales across all forms of payment (including credit cards, cash and check), sales for the Electronics category shot up on Thanksgiving; however, sales in that sector declined slightly on Black Friday.