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Sales & Marketing

  • H&M to air interactive TV ad during Super Bowl

    New York -- Fast-fashion retailer H&M will debut what is being called the first “shoppable TV commercial” during the upcoming Super Bowl. The 30-second ad, which will utilize Delivery Agent’s “t-commerce” platform, will promote David Beckham’s bodwear line, which is sold at H&M.

    The in-commercial buying will only be available on "select Samsung Smart TVs.

  • Customer Disruption 2014

    The convergence of a number of leading-edge technologies is launching a revolution in the customer experience. Mobile devices, social media, 24/7 connectivity and a blurring of the lines between formerly separate customer service “channels” have upended the rules of retail, forever disrupting the notion of business as usual. It’s a brave new world — and one that Chain Store Age will explore at its first-ever Customer Disruption event, May 7-9, 2014, at Sofitel Hotel in Redwood Shores, Calif., the Gateway to the Silicon Valley.

  • Report: M-commerce to reach $707 billion in 2018

    Hampshire, U.K. - Annual retail payments on mobile handsets and tablets are expected to reach $707 billion by 2018, representing 30% of all e-retail by that time. According to a new Juniper Research report, “Mobile Payment for Digital & Physical Goods: Opportunities & Forecast 2014-2018,” this compares with mobile retail spend of $182 billion in 2012, when mobile accounted for around 15% of e-retail.

  • Differentiating with delivery: Top trends for 2014

    As the clicks and bricks went head-to-head in retail’s all-important holiday season, the “clicks” had already won the 2013 race to build new warehouse and distribution facilities. Winning the overall retail race is quickly becoming about being first from dock to doorstep and satiating customer’s hunger for insta-delivery. This means having the right infrastructure, particularly supporting facilities, in place.

  • Pay at the Table

    APPLEBEE’S GIVES CUSTOMERS MORE CONTROL OF DINING EXPERIENCE

    Casual dining chain Applebee’s is looking to redefine and enhance its guest experience by placing tablets tableside. The company plans to deploy 100,000 devices — E la Carte Presto tablets, powered by Intel — chainwide by the end of 2014. It is installing the tablets on every table and in multiple bar positions at its more than 1,8000 U.S. restaurants.

  • Intelligrated hires VP of sales and strategy

    Cincinnati -- Automated material handling solutions provider Intelligrated has hired Chris Lingamfelter as VP, integrated system sales and strategy.

  • Digital holdout Michaels plans 2014 IPO

    The nation’s largest arts and crafts retailer plans to go public this year and the launch of a new ecommerce platform that gives Michaels Stores long overdue online sales capabilities is a key element of its growth strategy.

  • Report: Pilot store for expired/damaged food to open in Boston

    Boston – Doug Rauch, former president of Trader Joe’s, reportedly plans to open a pilot store that will charge reduced prices for food that is damaged or expired, but still safe to eat. According to the Boston Globe, The Daily Table will open in the urban Dorchester neighborhood of Boston during 2014 and offer services that are a mix of features offered in supermarkets and restaurants.

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