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Sales & Marketing

  • Kroger test-markets fuel points program

    Kroger is test-marketing the giving of 1,000 "fuel points" toward discounted gas for each transferred prescription versus the traditional $25 Kroger gift card, according to a blog published on The Houston Chronicle website Wednesday.

  • Target breach costly to credit unions

    Target’s data security breach has already cost all credit unions between $25 million to $30 million. Those numbers are expected to climb in coming weeks as more of the cooperative financial institutions report their costs and as fraud losses are incurred down the road, according to preliminary results of a survey of credit unions by the Credit Union National Association (CUNA).

  • This Is Retail: Climbing the ranks at Walmart

    Claudine McKenzie has been working in the retail industry with Walmart for more than 17 years. Her career path has given her the opportunity to grow from a part-time sales clerk to a store manager all while obtaining her bachelor’s degree and working on a master’s degree.

    In this latest installment of “This Is Retail,” an initiative of the National Retail Federation designed to showcase the industry’s diverse career opportunities, McKenzie shares her story.

  • VisibleBrands raises financing, names new CEO

    Kirkland, Wash. – VisibleBrands has raised approximately $2.3 million through a Series B financing to support a regional expansion of its patented in-store digital couponing platform. In preparation for the company’s regional expansion, VisibleBrands promoted Tim Belvin to CEO, succeeding founding CEO Tim Morton.

  • Consumers will spend cautiously, seek value in 2014

    San Francisco -- Shoppers will continue to be cautious in their spending in 2014, and they expect to make more money, save more money and afford the things they need. According to a forecast from digital coupon and discount site AnyCodes.com, this is because of a combination of three factors: consumer confidence in the future is climbing, they are focused on investing in themselves and paying off debt, and they are much confident about their job prospects.

  • Survey: Target breach costs credit unions $25 million to $30 million to date

    Madison, Wis. – Target Corp.’s data security breach has already cost all credit unions between $25 million to $30 million. Those numbers are expected to rise in coming weeks as more of the cooperative financial institutions report their costs and as fraud losses are incurred down the road, according to preliminary results of a survey of credit unions by the Credit Union National Association (CUNA).

  • Hudson’s Bay invests in m-commerce

    Hudson’s Bay Company plans to launch a new mobile shopping application for both Hudson’s Bay and Lord & Taylor.

    HBC is partnering with Pounce, a consumer-facing mobile app, to integrate traditional media with m-commerce, providing customers the opportunity to purchase merchandise displayed in print media using tablets and smartphones.

    According to Pounce, it is the only Hudson’s Bay- and Lord & Taylor-approved mobile app that allows customers to instantly buy products seen in print by simply scanning an image.

  • 7 Up teams up with Project 7

    7 Up announced that it is partnering with Project 7 — a company dedicated to making "products for good" — to give consumers the opportunity to give back to people and local communities around the world.

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