Sales & Marketing

Lexington, Mass. – Vertical footwear retailer Keds is launching an omni-channel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

Menlo Park, Calif. -- Facebook has reached an agreement to acquire WhatsApp, a cross-platform mobile messaging company, for a total of approximately $16 billion, including $4 billion in cash and approximately $12 billion worth of Facebook shares. The agreement also provides for an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees that will vest during four years subsequent to closing.

Never one to let an opportunity to bash Walmart go to waste, United Food and Commercial Workers International Union (UFCW) associate director Robin Williams did just then when she was named to the NAACP board.

Williams, a 17-year UFCW veteran, was named to the 62-member board of the National Association for the Advancement of Colored People on Feb. 13. Williams leads UFCW’s civil rights and community action department and said it was an honor to join the board of the nation’s oldest and largest civil rights organization.

The Woodlands, Texas – Conn’s Inc. released preliminary fourth quarter net sales and same-store sales results for its retail segment that suggest strong financial performance. On a year-over-year basis, Conn’s net sales for the fourth quarter of fiscal 2014 were an estimated $301.6 million, increasing $93.3 million, or 44.8%, from the same period last year.

Walmart knew fourth quarter results announced Thursday morning were going to be bad and its outlook weak so it gave investors something more substantial to digest by announcing plans to double the number of small format stores it will open this year and an increased omnichannel focus.

Dallas — SRS Real Estate Partners has appointed Matias Campins as director of research to the Dallas/Ft. Worth headquarters office. Campins will oversee the delivery of research services across the company and stay informed of research platform capabilities to ensure competitiveness within the retail industry.

The Hertz Corp. and Costco in the U.K. have teamed up to bring short-term Hertz 24/7 van rental to Costco's members.

The self-drive service operates at all 25 Costco warehouses in the U.K. Costco's members can hire a van from the warehouse car parks to drive their purchased items home immediately.

Laguna Beach, Calif. – The new Wonder e-gift card app from Wonder Technologies Inc. is available free in the iTunes App store. Wonder allows consumers to instantly deliver e-gifts from participating retailers to anyone with an email address or mobile phone number.