Sales & Marketing

Severe winter weather may have affected Brown Shoe Company’s fourth-quarter results, but CEO, president and chairperson Diane Sullivan focused on the company’s fiscal-year results as she looks ahead to growing the retail and wholesale businesses in 2014.

By Melanie Nuce, VP. Apparel/General Merchandise, GS1 US On a Saturday late in December, days away from Christmas, Saturday Night Live’s resident Weekend Update host offered an insightful quip about the state of retail. Toys “R” Us announced this week that its stores will remain open for 87 straight hours leading up to Christmas. Not to be outdone, the Internet announced that it will be open all the time, always and forever,” he read, followed by roars of laughter from the live audience.

After a 15% fourth-quarter same-store sales decline, Aeropostale is looking to accelerate the pace of previously announced store closures, further reduce an already limited store expansion program and has secured new financial flexibility from a private equity firm.

New York -- When building an urban store, be prepared for anything, and make friends with your local Economic Development Corp. early, advised retailers and a developer at the “Setting Up Shop Downtown” session at Chain Store Age’s 50th annual SPECS conference in Grapevine, Texas (March 9 -12, 2014). The session was particularly timely given that more and more retailers are targeting urban areas for growth — and the trend is likely to accelerate going forward.

On the heels of record growth in 2013, Ulta Beauty plans to open 100 new stores this year and increase funding for e-commerce and loyalty initiatives.

New York -- Google. Inc. may be close to signing a lease for its first-ever freestanding retail store in the United States, according to Crain’s New York Business. The site is located in New York City’s SoHo area, at 131 Greene Street, and is just a block away from an Apple store. The search giant reportedly wants to open brick-and-mortar stores to showcase its various gadgets, ranging from the Nexus line of smartphones and tablets to the Chromebook Pixel laptop. The company is also getting ready to go public with its Google Glass eyewear and smartwatches.

New York – Ann Inc., owner of Ann Taylor and Loft, on Friday reported better-than-expected fourth-quarter profit but forecast a lower-than-expected outlook for the year. The retailer also announced a strategic realignment that includes integrating stores and e-commerce and will result in the loss of about 100 corporate jobs.

Austin, Texas – In addition to wanting to efficiently find and purchase products, online shoppers also want to have fun. According to a new survey from Compare Metrics and The E-tailing Group, 70% of shoppers want to go online to browse and have fun, but find current online shopping experiences uninspiring. When asked about their discovery experiences on top retail sites, shoppers gave a “mixed bag” average rating of six-out-of-10. Other key takeaways from the study include: