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Guess Q4 profit dips 4%, sales beat Street
San Francisco -- Guess Inc. saw fourth-quarter profits slide 4% on softer sales in the three-month period.
Net income fell to $69.6 million from $72.5 million, and revenue for the quarter ended Feb. 1 dipped to $768.4 million from $815.1 million. Revenue results still beat Wall Street expectations of $758 million. -
Marketing lessons from The Avenue
The Avenue has used Partners in Education programs to foster community relations since 1998. These programs provide marketing opportunities for each of the five Avenue properties in the Southeast.
Taking a cue from the TLC television show “What Not to Wear,” for example, The Avenue worked with high school fashion marketing students to award $1,000 makeover packages including wardrobe, hair, makeup and other prizes. More than 40 teachers applied for the makeover, which was sponsored by Van Michael Salon, LensCrafters, Chico’s, Talbots and Aerosoles.
