-
Mars grows pet business
Mars is in the process of buying the Iams, Eukanuba, and Natura brands from P&G for $2.9 billion in cash. Mars Petcare said the strategic move complements its growing global Petcare business.
The companies expect to complete the transaction in the second half of 2014, subject to regulatory approvals.
Bumble Bee Foods has selected celebrity chef Doreen Colondres as the brand’s exclusive chef partner and brand ambassador. Colondres is a leading figure in today’s “Latin kitchen” movement and creator of the brand and website the Kitchen Doesn’t Bite.