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Brandlive lands New Balance as latest client
Real-time broadcasting and commerce company Brandlive announced that it would be partnering with New Balance for a four-day campaign to debut additions to the shoe company’s 880 line.
Through Aug. 14, Brandlive will introduce retailers and New Balance to the sneakers, and New Balance will use the platform to train field representatives and brief them on the new line of shoes.
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Provide Commerce purchase hits FTD profit
Downers Grove, Ill. – Net income dropped 14.5% at FTD Inc. to $4.7 million in the second quarter of fiscal 2014 from $5.5 million in the same period the prior year. Costs related to FTD’s planned purchase of Provide Commerce were primarily responsible for the decline in net income.