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Macy’s readies ‘wonderful’ post-holiday week
New York - Macy’s knows the holiday spirit doesn’t suddenly fade on Dec. 26. The retailer is offering “Week of Wonderful,” a seven-day shopping event from Sunday, Dec. 28 through Saturday, Jan. 3. During Macy’s ‘Week of Wonderful,’ customers will find a wide assortment of fresh products at affordable prices to usher in the New Year. -
Study: Marketing execs have IT purchase power
Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department.
According to a new study from IHL Group called “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America. This figure is nearly as much as will be spent on core POS for 2015, or 12% of all North American IT spend for retail and hospitality in North America.
