-
Study: Augmented reality revamps shopping experience
Digital disruptors continue to impact the shopping experience, and augmented reality (AR) is no exception. Specifically, 61% of customers reported that augmented reality has influenced where they decide to shop, according to “The Impact of Augmented Reality in Retail,” a report from Interactions, an experiential marketing firm and division on Daymon. The report, which is based on responses from more than 1,000 Americans, examines how AR has become a part of consumers’ shopping experiences. -
Dick’s Sporting Goods eyes bid for former rival
Dick’s Sporting Goods has cast its eye on another bankrupt sports retailer and former competitor. In June, Dick’s acquired the intellectual property of the bankrupt Sports Authority. Dick’s is now preparing a bid for the U.S. business of Golfsmith International Holdings Inc., according to Reuters. In making a bid, Dick’s is going up against an offer by Worldwide Golf Shops, according to the report.

