Sales & Marketing

John Furner, who began his new role as president and CEO of Sam’s Club Wednesday, will focus on three big areas: people, product and digital.   Regarding people: “We need to engage everyone, at all levels of the company, in the fight we’re in. We need to put our members first and have everyone pulling in the same direction,” Furner stated in a blogged interview currently on Walmart’s website.  

Pinterest is taking its search program to the next level.   The social media site now offers Search Ads, a feature that enables retailers to run ads as “pinners” type keywords into the search bar. The program, which started as a limited test, is now comprised of a full suite of features, including keyword and shopping campaigns that are shown in search results, as well as new targeting and reporting options, Pinterest’s head of global sales, Jon Kaplan, said in the company’s blog.  

After a decade-long increase, Valentine’s Day sales may be less rosy this year.   U.S. consumers are expected to spend an average $136.57, down from last year’s record-high $146.84. Total spending is expected to reach $18.2 billion, down from $19.7 billion last year, which was also a record, according to the National Retail Federation and Prosper Insights & Analytics, which surveyed 7,591 consumers about their Valentine’s Day plans.  

In addition to promoting three key executives and adding a new board member, Signet Jewelers is announcing the retirement of two company leaders.    The appointments include the following:  

In addition to reporting a strong quarter of earnings and store openings, H&M is slowing down its store growth and instead, bolstering its digital operations.   The company, which aimed to open 10% to 15% more physical stores each year, reported Tuesday, Jan. 31, is shifting its focus to increasing its omnichannel sales — including both stores and online sales — by 10% to 15% per year, according to H&M.  

Will A. Smith has joined Abercrombie & Fitch Co. as chief marketing officer.   Smith, who will report to president and chief merchandising officer Fran Horowitz, will be responsible for all brand, creative and digital marketing across the chain.   

According to a 2015 Nielsen study, two-thirds of consumers trust consumer opinions over company advertising and rely on peer review sites for insights and advice. However, these sites can cause huge headaches for well-intentioned retailers that incentivize consumers to post glowing reviews or find themselves on the wrong side of a revenge or competitor-sponsored post. When not conducted correctly, these efforts can harm brands and further consumer mistrust.   

Young children looking for the carousel at Westfield’s Garden State Plaza mall in Paramus, New Jersey, were disappointed this past holiday season. Their older siblings, cousins, and perhaps even parents, were not.