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Sales & Marketing

  • Report: Majority of shoppers feel they ‘know more’ than store associates

    Brick-and-mortar retailers are fighting harder than ever to remain relevant among digitally driven shoppers.   This is not an easy task as 83% of shoppers believe they're more knowledgeable than retail store associates — often due to the online research they conduct before entering a store, according to a new survey from Tulip Retail.   
  • Visa lets customers pay — with sunglasses

    The payment company hopes its newest wearables concept will have a bright future.   Visa unveiled a prototype for payment-enabled sunglasses on Monday, March 13, simultaneously at the South by Southwest Festival in Austin, Texas, and the Quiksilver Pro and Roxy Pro surf competitions in Gold Coast, Australia, according to CNBC.  
  • Home decor brand bolsters offering through predictive analytics

    With increased competition in the home furnishings category heats up, Pier 1 Imports wants to feature better assortments and pricing decisions to attract and retain shoppers.   The retailer is adopting a new predictive analytics solution from First Insight, which is designed to help it make quicker and more accurate design, buying and pricing decisions, as well as evaluate opportunities for new product launches.   
  • Specialty outdoor retailer’s sales — and donations — surge

    The nation’s largest consumer co-op reported a solid year amid ongoing sustainability achievements.     REI reported annual revenues of $2.56 billion in 2016, up 5.5% from $2.42 billion in 2015.    Same-store sales, which include direct to consumer sales, rose nearly 4% and digital sales grew by nearly 18%.  
  • Williams-Sonoma Q4 profit tops Street

    Williams Sonoma Inc. on Wednesday reported adjusted fourth-quarter earnings above expectations and said its board of directors authorized a dividend increase.   In a separate announcement, the company said Sandra Stangl, president of its Pottery Barn brands, will resign from the company March 31. http://www.chainstoreage.com/article/leadership-changes-home-furnishings-retailer  
  • Three ways Amazon Go’s automation will impact the retail industry

    Could “paper or plastic?” become a question of the past? In early December, Amazon opened its checkout-free store concept, Amazon Go, in Seattle. Initially open only to employees, the store is expected to open to the public early this year. With the e-commerce giant’s “just walk out” technology, customers are able to swipe their app when they enter, pick up items they want off the shelves, and exit without cash registers or lines.  
  • Gifting retailer unloads product line, but gains new business partner

    1-800-Flowers.com’s latest business move puts the company in a strategic position to more cost-effectively expand its assortment.     The gifting retailer said Wednesday that Ferrero International S.A will acquire the company’s Fannie May Confections Brands, including its subsidiaries Fannie May Confections and Harry London Candies.   
  • Penney losing key executive to Hershey

    The chief marketing officer of J.C. Penney is leaving the company after two years on the job.   Mary Beth West is leaving the department store retailer on March 31 to become senior VP and chief growth officer of the Hershey Co. She will join Hershey on May 1.   West joined Penney in April 2015 after serving on the company’s board of directors for 10 years.   
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