Sales & Marketing

Nest, a leading consultative advisor and technology provider specializing in multi-facility maintenance and construction services, announced the promotion of James Porreca to director of estimating and construction.    Due to recent growth and client demands, Nest made the commitment to add a new division to the company that will help serve their clients’ needs in a more enhanced way.  

While many other retailers are bumping along the bottom in terms of growth, Amazon increased its sales line (in its second quarter) by almost a quarter.  In real terms, this means the online behemoth took some $7.5 billion more in revenue this quarter than during the same period last year. By any standards, this is an impressive performance -- but it is doubly so for a company of the size and scale of Amazon.  

Best Buy's Geek Squad is undergoing some changes.   The consumer electronics retailer is eliminating about 400 Geek Squad positions, the StarTribune reported. The affected jobs are on the Geek Squad’s covert team, employees who mostly work from their own homes to provide remote technical support. The work will be outsourced to a third party, according to the report.  

Lifeway Christian Stores’ shoppers’ needs differ from store-to-store — a factor that pushed the chain to revamp its merchandising processes.   For the specialty retailer, this has meant pursuing macro- and micro-localization strategies. From the macro level, the company still wanted to manage assortments that deliver a consistent brand experience – not only in terms of the products offered, but also in how they are stocked and presented.   

J.C. Penney has entered into an ambitious partnership with a Lifetime reality fashion show.    The department giant has launched the first-ever "Project Runway" brand, with the collection inspired by the popular show and its design contestants. Currently available in over 500 Penney stores and online, the line made its debut with a summer preview collection featuring designs inspired by season 15 winner Erin Robertson, with the full assortment planned for Sept. 8.     

Godiva has opened its first in-store cafe in the United States, in Manhattan's Rockefeller Center.

The newly renovated store features a seating area where customers can enjoy a new collection of French-style desserts or Godiva’s signature chocolates, along with beverages. Godiva first introduced its cafe concept in London, where it operates a 40-table cafe on the second floor of the famous Harrods department store.