Loyalty Marketing

Woonsocket, R.I. — CVS/pharmacy has introduced a variety of new features to its mobile suite, which consists of the CVS mobile app and a mobile-optimized website at m.CVS.com.

The new features range from health resources that make it easier to schedule immunizations and identify pills, to a sleeker look and feel for the CVS Mobile app that makes mobile shopping a snap.

By Kevin Hart, Tekserve

Chicago — The overwhelming majority of retailers offer some kind of service for mobile shoppers, and one national retail pharmacy chain was named among those leading the way, according to a new study.

Digital marketing and e-commerce company Acquity Group released results of a report showing that 82% of retailers have a mobile-optimized site, 72% have a mobile or tablet app, and 66% have both. Most of them, 88%, use basic mobile capabilities like shopping carts, while 85% use featured products, 63% use customer reviews, and 54% use contact forms.

New York -- Although consumers are defecting in growing numbers, the majority say they could have been retained, according to survey results released Wednesday by Accenture.

According to the Accenture Global Consumer Survey, in 2012 one-in-five consumers switched companies they buy from -- including retailers, wireless phone and Internet service -- marking a 5% increase in switching over 2011 levels. However, the survey also found that 85% of consumers say the companies could have done something differently to prevent them from switching.  

NEW YORK — If you thought Starbucks was everywhere already, wait a few years, as the company has announced plans to open 3,000 more stores in the Americas alone in the next five years.

Senior executives at the company outlined details of its growth agenda across its global retail, emerging brands and CPG channels at its biennial investor conference this week.

FRAMINGHAM, Mass. — Staples and LinkedIn have teamed up to launch SUCCEED: Small Business Network, an online forum for small business professionals.

Stamford, Conn. -- Pitney Bowes Inc. said that leathergoods retailer Dooney & Bourke will use technology and shipping services from Pitney Bowes to help expand the global online reach of its handbags and accessories.

Dooney & Bourke will use Pitney Bowes’s e-commerce software and international shipping services to help offer a seamless and convenient cross-border purchasing and shipping experience to online shoppers to destinations in up to 90 countries worldwide.
 

Washington, D.C. --  Retailers will lose an estimated $8.9 billion to return fraud this year, and $2.9 billion during the holiday season alone, according to the National Retail Federation’s 2012 Return Fraud Survey. Overall, retailers estimate 4.6% of holiday returns are fraudulent.