Loyalty Marketing

Pittsburgh – American Eagle Outfitters will launch the ShopKick shopBeacon iBeacon solution in 100 top-performing American Eagle Outfitters and Aerie stores across the country. shopBeacon is an Apple iBeacon-based presence signal for retailers that offers customers rewards, in a currency called "kicks," for a variety of actions they take as they go about shopping.

American Eagle plans to launch the ShopKick shopBeacon iBeacon solution in 100 top-performing American Eagle Outfitters and Aerie stores across the country. shopBeacon is an Apple iBeacon-based presence signal for retailers that offers customers rewards, in a currency called "kicks," for a variety of actions they take as they go about shopping.

Sears and Kmart are the first companies to engage with the Pikato platform and have already seen mobile engagement rates soar 1,100%, according to Pikato.

Pikato’s retail mobile marketing solution personalizes the customer shopping experience to increase consumer engagement and deliver measurable results.

By Tom Stockham, [email protected]

Remember the days when stores differentiated themselves against the competition on service? When consumers sought out expert product recommendations from knowledgeable sales associates? And bought from the one who worked hardest to help them find just the right product for their needs?

Christine Day is going from CEO of Lululemon to CEO of healthy food brand Luvo.

"Christine's unbridled passion for retailing and consumer insight adds an important component to elevate Luvo into the consumer mainstream," said Luvo founder and president Stephen Sidwell. "We look forward to Christine's guidance for the brand, helping Luvo take the lead in the national movement that delicious, nutrient-dense food can be affordable, convenient and easily accessible."

New York -- Consumers engage with retailers on Facebook more than they do on the retailers’ own websites. Nine-in-10 consumers say how much they spend is impacted by their social media engagement with a brand. These are some of the findings of a study by Infosys, a leader in consulting, technology and outsourcing.

Consumers engage with retailers on Facebook more than they do on the retailers’ own websites. Nine-in-10 consumers say how much they spend is impacted by their social media engagement with a brand. These are some of the findings of a study by Infosys, a leader in consulting, technology and outsourcing.

New York -- SAP AG  announced the launch of SAP Shopper Experience a personalized and engaging retail mobile app that transforms the entire consumer shopping experience with social media sharing, loyalty programs and a self-payment system for shoppers.

SAP also released the latest version of the SAP Retail Store Ops Associate mobile app, which allows store associates to execute core merchandising, inventory and customer service functions directly from the shop floor without leaving a consumer’s side.