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Is Amazon Prime’s Fee Hike a Savvy Move or a Potential Crack in its Armor?
By Tom Caporaso, CEO of Clarus Marketing Amazon Prime’s recent decision to raise its annual membership fee probably didn’t come as a surprise to anyone within the online retail or subscription e-commerce industries. The company had been talking about increasing its subscription fees by $20 to $40 since at least January, so the biggest news might have been the price point Amazon chose. -
Sephora engages consumers with social shopping platform
Sephora has launched Beauty Board, a social shopping platform designed to engage clients through beauty images. Users will be able to post, share, browse and shop Sephora's photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.
Users will also be able to upload photos, tag the products they use and give helpful tips on how they achieved the look.
