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Multi-channel enhancements play out at TRU
WAYNE, N.J. — Toys"R"Us, which continues to implement its store integration strategy, has announced that it has improved its e-commerce, mobile and in-store shopping experience.
Part of its multi-channel improvement effort, the company has enhanced its "buy online, pick up in store" program by giving shoppers the ability to designate an alternate person to pick up their order through "family and friends pick Up."
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Stop & Shop gears up for back to school with new initiatives
FAIRFIELD, Conn. — Stop & Shop has expanded its A+ School Rewards program and is introducing healthy store tours for kids.
The A+ School Rewards program — which allows customers to designate the points they earn for every dollar spent at Stop & Shop to the school or schools of their choice by registering their Stop & Shop card at StopAndShop.com — increase its contribution to help fund schools with a commitment of $2.5 million.